Case Study: Rarity Ridge

The developers of Rarity Ridge, a master-planned community in Tennessee, wanted to attract young families and active adults to a pre-construction property launch.

To promote the event, I designed newspaper and magazine ads, a trade show booth, and a series of direct mail brochures. I worked with a mail house and the Rarity sales staff to construct the multi-state database.

I also designed the following material for the day of the event:
– Graphics for the sales tent
– Directional signage
– A ‘welcome package’ for attendees, complete with restaurant recommendations and directions to local attractions.

The launch was a complete success, with all 49 available homesites sold in one day.