Skip to content

Designer. Educator. Researcher.

NATALIE W. STEPHENSON

NATALIE W. STEPHENSON

  • About
    • MDes Research
    • PhD Research
  • Case Studies
    • Branding
    • Butterball
    • Eye Foundation
    • Logan Homes
    • Rarity Ridge
    • River Oaks
    • SEAHEC
    • Springdale Outdoor
    • The Port Authority
    • Tidalwalk
  • Resume
    • Education
    • Experience
    • Skills
    • Awards
  • Student Work
    • ART 204: Image Studio
    • ART 228: Design Methodologies
    • ART 229: Branding
    • ART 335: Web Design
    • ART 340: Motion Graphics
    • ART 435: Interactive Design
    • ART 492: Independent Study
    • NM1401: Intro to Graphic Design
    • NM3401: Interactive Media Design
    • NM3407: Information & Publication Design

Tag: pro-bono design

Case Study: Eye Foundation

20 August 20124 July 2019 by Natalie Stephenson, posted in Case Study

The Eye Foundation, a non-profit eye health organization, had a new CEO. She came to 2nd Road (the Sydney-based design firm where I was employed) to help her team construct a strategic plan for change, including a hypothesis for achieving their vision and mission.

We then met with members of their target audience–professionals in the field of Ophthalmology–to test the hypothesis. The insight gained from research shed light on the many challenges facing the Foundation, but provided a strong direction for the communication strategy.

Strategic Plan
Strategic Plan

Since the history of Ophthalmology was an important part of their identity, the creative concept incorporated illustrations of antique medical instruments and imagery to communicate the foundation’s desire to fund research and aide projects on a local and global scale.

 

Logo Design
Logo Design
Annual Report Cover
Annual Report Cover
Business Card
Business Card
Bequest Brochure Spread
Bequest Brochure Spread

The new identity was launched at an annual congress, where they received rave reviews. Since then, they have formed several strategic alliances and funded a number of projects throughout Australasia.

I conducted research interviews, led a workshop to debrief the research with the client, presented synthesized findings and collaborated with the designer, providing her with on-going creative direction–from logo development to content development for brochures.

Tagged brochure, logo, pro-bono designLeave a comment

Twitter

  • RT @WBTWNews13: Remember the boy who was bullied for his homemade University of Ten shirt? Now, the shirt made in his honor raised more tha… 4 days ago
  • 13 nonprofits have submitted requests for the Flagler College Designathon. Students, alumni & faculty are invited t… twitter.com/i/web/status/1… 1 month ago
  • I like this: the hot potato process. A fun way to describe the iterative, collaborative way that designers and deve… twitter.com/i/web/status/1… 2 months ago
Follow @natwhitlock

Categories

  • Case Study (4)
  • Design Education (5)
  • Professional Practice (1)

Archives

Search

Blogroll

  • AIGA
  • Australian Graphic Design Association
  • Business Week :: Innovation & Design
  • Design Council
  • Design Management Institute
  • Design Research Society
  • InfoDesign
  • Service Design Network
  • Usability Professionals
  • WordPress.com

Tag Cloud

advertisement advertising brochure complexity design direct mail campaign event planning interface design logo marketing organigraph pro-bono design proton u service-learning stationery synthesize tagline tradeshow booth ui ux website
Create a free website or blog at WordPress.com.
Cancel
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy