While strolling along the riverfront in downtown Wilmington, NC about a year ago, my husband and I passed a unique Bed & Breakfast. This was not your traditional B&B in the southeast. It wasn’t a historic, two-story Victorian home. Heck, it wasn’t even a building. It was a boat! Pretty clever, eh?
The owner simply combined two existing products — a sunset cruise and a B&B. It’s similar to the innovative product that came about when Nike and Apple got together to create the Nike + iPod Sport Kit. Genius!
All of this reminds me of the William Plomer quote: “Creativity is the power to connect the seemingly unconnected”. I’ve actually noticed that most of the designers I know have this skill — the ability to make connections or see patterns.
So, here’s an exercise: Brainstorm creative ideas by connecting two or more things that seem really different. After personally doing this, I want to open a cafe that sells surfboards with song lyrics on them! What did you come up with?