Student Work from ART 229: Branding
PROJECT 1: Branding a Service
Students research an industry and brand a service, inclusive of naming and logo design, as well as the creation of a sample homepage and printed piece to develop the visual language. The examples below are for a mobile coffee service, a studio and cafe for artists, and a food truck for the homeless.
PROJECT 2: Branding a Product
Students conceptualize a product and develop its packaging. They name the product, come up with a logo and tagline, design the surface graphics and create a printed mockup.
PROJECT 2: Brand Manual
Students develop a brand manual for either the service (project 1) or product (project 2). It includes information about the brand and how to use the logo, colors, typefaces, imagery, etc.