ART 229: Branding

Student Work from ART 229: Branding

PROJECT 1: Branding a Service

Students research an industry and brand a service, inclusive of naming and logo design, as well as the creation of a sample homepage and printed piece to develop the visual language. The examples below are for a mobile coffee service, a studio and cafe for artists, and a food truck for the homeless.

PROJECT 2: Branding a Product

Students conceptualize a product and develop its packaging. They name the product, come up with a logo and tagline, design the surface graphics and create a printed mockup.

PROJECT 2: Brand Manual

Students develop a brand manual for either the service (project 1) or product (project 2). It includes information about the brand and how to use the logo, colors, typefaces, imagery, etc.

The Brand Manual for Lemon-Aid