Case Study: Rarity Ridge

The developers of Rarity Ridge, a master-planned community in Tennessee, wanted to attract young families and active adults to a pre-construction property launch.

To promote the event, I designed newspaper and magazine ads, a tradeshow booth, and a series of direct mail brochures. I worked with a mailhouse and the Rarity sales staff to construct the multi-state database.

I also designed the following material for the day of the event:
– Graphics for the sales tent
– Directional signage
– A ‘welcome package’ for attendees, complete with restaurant recommendations and directions to local attractions.

The launch was a complete success, with all 49 available homesites sold in one day.

Case Study: River Oaks

While at Maximum Design, one of the accounts I managed was River Oaks—a community of luxury villas near Savannah, Georgia. They came to us before starting construction, in need of an identity and a marketing campaign.

I first worked with River Oaks to build a strategic marketing plan for the community. After investigating their competition, location, target market and real estate offering, I developed a creative concept to appeal to their prospective buyers.

I then designed material for their marketing campaign, which included a lifestyle brochure, website, stationery suite, print ads (newspaper and magazine, color and B&W), billboards, sitemap and a series of direct mail cards.


In addition to the community realizing significant pre-construction sales, two pieces from the campaign were honored with Gold and Silver ADDY awards in 2006.