River Oaks

While at Maximum Design, one of the accounts I managed was River Oaks—a community of luxury villas near Savannah, Georgia. They came to us before starting construction, in need of an identity and a marketing campaign.

I first worked with River Oaks to build a strategic marketing plan for the community. After investigating their competition, location, target market and real estate offering, I developed a creative concept to appeal to their prospective buyers.

I then designed material for their marketing campaign, which included a lifestyle brochure, website, stationery suite, print ads (newspaper and magazine, color and B&W), billboards, sitemap and a series of direct mail cards.

In addition to the community realizing significant pre-construction sales, two pieces from the campaign were honored with Gold and Silver ADDY awards.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s