Rarity Ridge

The developers of Rarity Ridge, a master-planned community in Tennessee, wanted to attract young families and active adults to a pre-construction property launch.

To promote the event, I designed newspaper and magazine ads, a tradeshow booth, and a series of direct mail brochures. I worked with a mailhouse and the Rarity sales staff to construct the multi-state database.

I also designed the following material for the day of the event:
– Graphics for the sales tent
– Directional signage
– A ‘welcome package’ for attendees, complete with restaurant recommendations and directions to local attractions.

The launch was a complete success, with all 49 available homesites sold in one day.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s