During the spring semester of 2014, students in Design Methodologies worked with St. Francis House, St. Augustine’s only emergency shelter serving the homeless and less fortunate, to create a new identity for the organization. Each student created a logo and stationery package. The logo designed by Kara Walter was chosen to form the basis of the branding campaign.
The entire class continued the service-learning project by each creating part of a suite of marketing pieces, including an informational handout, a promotional media folder, posters, a banner, t-shirts, social media profiles and much more.
“The students learned a great deal from the experience, and I did too,” said Stephenson. “Since we visited the shelter and saw first-hand the facilities, the people and the administrative offices, this became so much more than just another class project. It was real and very meaningful for us.”
“We were so excited about the opportunity to work with these talented students,” said Judy Dembowski, Executive Director of St. Francis House. “We are deeply grateful for the amazing work the students have done. The results exceeded our wildest dreams. Every student put their heart into this project. The results meet or exceed what we could have gotten, but could never have afforded, at an established agency. Every student in this class has a promising career ahead of them.”
Their work will help the organization launch a new identity as St. Francis House celebrates 30 years serving those in need.